Dwells. Logo and corporate identity for a residential complex for young families
Dwells is a suburban residential complex for young families who are tired of the city rhythm and are ready to improve the quality of their family's standard of living. Dwells consists of several blocks of low-rise buildings and contains a large number of parks, green parks, walking and cycling areas. Also on the territory of the complex there are workshops for handmade, sports grounds and playgrounds.
The main concept of marketing communication of the new brand is to show the process of transformation and maturation of a young family. Families that have recently had children, or are planning to do so in the near future. A family that is ready to improve the level and quality of their lives.
Updating the standard of living is reflected in the logo and corporate identity elements of the residential complex. And since the target audience spends a lot of time in digital, the icons for updating the dialog box in the browser are taken as the basis for graphic symbols.
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